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Case Studies
Summer Lopez | S.L. Stone is a bestselling author, astrologer, and plant medicine practitioner based in Boulder, Colorado. She serves as Brand Director and Head of Content for the wellness platform Her Own Summer and contributes to the Elephant Journal and Reality Sandwich content networks. Selected for the first cohort of NMHA licensure at Medicinal Mindfulness, her studies also include SkyHouse Herb School, Rune Soup, and Earthstrology. Formerly, she was Lead Writer, Publishing at Gaia SVOD on series, events, and courses featuring the work of Joe Dispenza, Dave Asprey, and Bruce Lipton.
"My core competencies include brand stewardship, creative visioning, concept development, campaign leadership, cross-functional collaboration, lifecycle marketing, multi-disciplinary production and publishing. I earned a BA in Film & Television Production from University of Southern California's School of Cinematic Arts.
With deep expertise in wellness and media, I lead the direction and execution of Her Own Summer's content and branding. Her Own Summer is a DTC platform offering cowgirl cures inspired by the American West, from bespoke bestselling recipes & small batch subscription boxes to plant medicine facilitation & interrogational astrology consultation."
• Landing Page • Magnet Marketing • Funnel Strategy • Subscriber Flow • Logistics & Fulfillment • Manufacturing & Production • Event Coordination
• Packaging & Merchandising • Pre-order Pricing Promotional Model • Category SEO Strategy • Platform Messaging • Wide Channel Distribution
• Branding • Editorial • Hooks • Visual Design • YouTube Syndication • Subscriber Giveaways • Partner Promotions
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• DTC Catalog • Affiliate Sales • Social & Search Strategy • Concept Development • Operations • Global Distribution • Category Merchandising
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• Crisis Communications • TaV Alignment • Hooks • Meta Data • Key Word Blueprint • Editorial Platform • Style Guidelines • Leadership Messaging
